Real estate and local business

Restaurant or Café Promo Reel

A mouth-watering reel for a restaurant or café, with the menu and address.

Pipeline
Basic edit (cut): cuts, captions, looks, speed, split screens, stock, voices and music.
Format
9:16
Upload
Clips of the food, the room and the team (phone footage is fine).

The prompt

Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected.

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 reel for [PLACE NAME], a [KIND OF PLACE]. Inspect my clips first.

- Open on the best food close-up with "[HOOK LINE]".
- Fast cuts on the beat of [MUSIC]: preparation, plating, the room, people enjoying it. Speed ramps on pours and sizzles, slow on the final plate.
- Show [DISHES AND PRICES] as small texts next to each dish.
- [LOOK] look, warm and appetizing.
- End card: the address "[ADDRESS]" and "[CALL TO ACTION]".

The blanks

[LENGTH IN SECONDS]
How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60.
[PLACE NAME]
The name of the place.
[KIND OF PLACE]
For example "family pizzeria" or "specialty coffee bar".
[HOOK LINE]
The first words on screen, the reason to keep watching, in under ten words.
[MUSIC]
A track you uploaded (say its file name), or a mood and genre for the stock music search, like "upbeat lo-fi" or "cinematic, builds slowly".
[DISHES AND PRICES]
Two or three dishes with prices, as they should read.
[LOOK]
The color look by mood, for example "warm and soft", "teal and orange", "crisp and bright", "black and white", "film".
[ADDRESS]
The street and neighbourhood.
[CALL TO ACTION]
What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app".

Tips

  • Film the food in daylight near a window; the look can warm it, but it can't add light.
  • Short clips of hands at work (pouring, slicing) make the best cuts on the beat.

New to prompting video? How to write a good prompt for Cut Express covers the story, the hook, captions, sound, pace and how to iterate with versions.

Paste it in Claude. Get the MP4.

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Basic edit9:16 and 16:9

Property Listing Tour From Photos and Clips

A listing tour with smooth moves on every photo and the price.

Upload: The listing's photos and any walkthrough clips.

Make a [LENGTH IN SECONDS]-second listing video for [ADDRESS OR AREA] from my photos and clips.

- Order: the outside, the entrance, living room, kitchen, bedrooms, bathroom, the view or garden last.
- Photos: 2.5 seconds each with a slow pan or zoom, never the same move twice in a row. Clips: the smoothest 3 seconds of each.
- A lower third at the start: "[PRICE]" and "[KEY DETAILS]". A small label naming each room.
- [LOOK], bright and true to the real colors.
- [MUSIC], calm. End card: "[CALL TO ACTION]" with [AGENT NAME].
Render 9:16 first, then 16:9 as the next version.
Fill in Tips
Basic edit9:16

Customer Testimonial for a Local Business

A short testimonial video with your customer's words, b-roll and captions.

Upload: The customer talking to the camera, and a few clips of your work or shop.

Make a [LENGTH IN SECONDS]-second testimonial for [YOUR BUSINESS] from my customer's interview. Make a transcript.

- Keep the strongest sentences only, starting with the result they got: [THE RESULT].
- Cut to my clips of [THE B-ROLL] while they talk about the work (keep their voice running).
- A lower third with "[CUSTOMER NAME]" and "[CUSTOMER DETAIL]" in the first 3 seconds.
- Clean their voice (denoise, enhance). Captions, clean preset.
- End card: "[CALL TO ACTION]".
Show me the sentences you kept before you render.
Fill in Tips
Basic edit9:16

Shorts From One Long Video

Several vertical Shorts cut from one long video, each with captions.

Upload: One long video with speech (a podcast, a talk, a stream, a course lesson).

I uploaded [LONG VIDEO], about [TOPIC]. Inspect it with moments and a transcript, then find the [NUMBER OF CLIPS] strongest moments that make sense on their own, each about [LENGTH IN SECONDS] seconds.

Before you render, list them for me: the in and out times, the first line said and why it works as a hook. Wait for my pick.

For each one I pick:
- Start on the hook line, no warm-up. Cut the silences and the false starts on the speech.
- 9:16, cover crop kept on the speaker's face. A slow punch-in on the key sentence.
- Captions from the speech: bold preset, 3 words per line, the key word in [CAPTION COLOR], bottom third.
- Clean the voice (denoise and enhance). No music unless I ask.
Render each as its own video titled "[SERIES NAME] 1", "2", and so on.
Fill in Tips

Basic edit · 9:16 and 16:9

Property Listing Tour From Photos and Clips

Upload: The listing's photos and any walkthrough clips. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second listing video for [ADDRESS OR AREA] from my photos and clips.

- Order: the outside, the entrance, living room, kitchen, bedrooms, bathroom, the view or garden last.
- Photos: 2.5 seconds each with a slow pan or zoom, never the same move twice in a row. Clips: the smoothest 3 seconds of each.
- A lower third at the start: "[PRICE]" and "[KEY DETAILS]". A small label naming each room.
- [LOOK], bright and true to the real colors.
- [MUSIC], calm. End card: "[CALL TO ACTION]" with [AGENT NAME].
Render 9:16 first, then 16:9 as the next version.

Basic edit · 9:16

Customer Testimonial for a Local Business

Upload: The customer talking to the camera, and a few clips of your work or shop. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second testimonial for [YOUR BUSINESS] from my customer's interview. Make a transcript.

- Keep the strongest sentences only, starting with the result they got: [THE RESULT].
- Cut to my clips of [THE B-ROLL] while they talk about the work (keep their voice running).
- A lower third with "[CUSTOMER NAME]" and "[CUSTOMER DETAIL]" in the first 3 seconds.
- Clean their voice (denoise, enhance). Captions, clean preset.
- End card: "[CALL TO ACTION]".
Show me the sentences you kept before you render.

Basic edit · 9:16

Shorts From One Long Video

Upload: One long video with speech (a podcast, a talk, a stream, a course lesson). Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

I uploaded [LONG VIDEO], about [TOPIC]. Inspect it with moments and a transcript, then find the [NUMBER OF CLIPS] strongest moments that make sense on their own, each about [LENGTH IN SECONDS] seconds.

Before you render, list them for me: the in and out times, the first line said and why it works as a hook. Wait for my pick.

For each one I pick:
- Start on the hook line, no warm-up. Cut the silences and the false starts on the speech.
- 9:16, cover crop kept on the speaker's face. A slow punch-in on the key sentence.
- Captions from the speech: bold preset, 3 words per line, the key word in [CAPTION COLOR], bottom third.
- Clean the voice (denoise and enhance). No music unless I ask.
Render each as its own video titled "[SERIES NAME] 1", "2", and so on.
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