Real estate and local business
Restaurant or Café Promo Reel
A mouth-watering reel for a restaurant or café, with the menu and address.
- Pipeline
- Basic edit (cut)
- Format
- 9:16
- Upload
- Clips of the food, the room and the team (phone footage is fine).
The prompt
Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected.
Prompt
Make a [LENGTH IN SECONDS]-second 9:16 reel for [PLACE NAME], a [KIND OF PLACE]. Inspect my clips first. - Open on the best food close-up with "[HOOK LINE]". - Fast cuts on the beat of [MUSIC]: preparation, plating, the room, people enjoying it. Speed ramps on pours and sizzles, slow on the final plate. - Show [DISHES AND PRICES] as small texts next to each dish. - [LOOK] look, warm and appetizing. - End card: the address "[ADDRESS]" and "[CALL TO ACTION]".
The blanks
- [LENGTH IN SECONDS]
- How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60.
- [PLACE NAME]
- The name of the place.
- [KIND OF PLACE]
- For example "family pizzeria" or "specialty coffee bar".
- [HOOK LINE]
- The first words on screen, the reason to keep watching, in under ten words.
- [MUSIC]
- A track you uploaded (say its file name), or a mood and genre for the stock music search, like "upbeat lo-fi" or "cinematic, builds slowly".
- [DISHES AND PRICES]
- Two or three dishes with prices, as they should read.
- [LOOK]
- The color look by mood, for example "warm and soft", "teal and orange", "crisp and bright", "black and white", "film".
- [ADDRESS]
- The street and neighbourhood.
- [CALL TO ACTION]
- What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app".
Tips
- Film the food in daylight near a window; the look can warm it, but it can't add light.
- Short clips of hands at work (pouring, slicing) make the best cuts on the beat.
New to prompting video? How to write a good prompt for Cut Express covers the story, the hook, captions, sound, pace and how to iterate with versions.