Product and app demos

Your App on a Screen in Your Footage

Your app's screen recording placed on the laptop or phone in a real clip.

Pipeline
Motion graphics (vector): everything in a basic edit plus animated titles, charts, screens and tracked objects.
Format
9:16
Upload
A clip with a laptop, monitor or phone in it, and a screen recording of your app.

The prompt

Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected.

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

I uploaded a clip of [THE SCREEN IN THE CLIP] and a screen recording of [YOUR PRODUCT]. Put the recording on that screen.

- Inspect the clip with screen: true at the second the scene starts, check the four corners against the grid and fix them if they're off.
- The screen recording plays on that screen, warped into its corners, with a soft glow (about 0.3) on what's around it.
- Scene 1 (3 s): the clip with the app on the screen. Scene 2 (4 s): the screen recording itself, full frame, with a punch-in on [THE FEATURE TO SHOW].
- Text at the top in scene 1: "[HOOK LINE]".
- A soft click sound when the punch-in lands.
Total length about [LENGTH IN SECONDS] seconds. Show me the corners and the timeline before you render.

The blanks

[THE SCREEN IN THE CLIP]
What the screen is, for example "a MacBook on a desk, filmed from the side".
[YOUR PRODUCT]
The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers".
[THE FEATURE TO SHOW]
The one thing in the app the viewer should notice.
[HOOK LINE]
The first words on screen, the reason to keep watching, in under ten words.
[LENGTH IN SECONDS]
How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60.

Tips

  • A screen that stays still works best: film on a tripod or hold very steady. Screens that move a lot aren't tracked yet.
  • Ask to see the corners on the gridded frame before rendering; a corner off by a little shows as a warped picture.

New to prompting video? How to write a good prompt for Cut Express covers the story, the hook, captions, sound, pace and how to iterate with versions.

Paste it in Claude. Get the MP4.

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Motion graphics9:16

Narrated App Tour From a Screen Recording

A narrated vertical tour of your app from one screen recording.

Upload: A screen recording of your app or site, landscape is fine.

Make a [LENGTH IN SECONDS]-second 9:16 narrated tour of [YOUR PRODUCT] from the screen recording I uploaded. Inspect it first (contact sheets) and pick the moments where [KEY SCREENS] are on screen. Use fit blur so the landscape recording sits in the vertical frame, with slow punch-ins on the part the voice talks about.

Voice-over: make it with audio, [VOICE], this exact script:
"[SCRIPT]"

Captions from the voice track: bold preset, highlight [CAPTION COLOR], bottom third, 2 lines at most.
A whoosh on each section change (built-in sound effects). [MUSIC] under the voice, ducked.
End card for the last 2.5 seconds on [BRAND COLORS]: the logo or the name, and "[CALL TO ACTION]".
Show me the timeline before you render.
Fill in Tips
Motion graphics9:16 and 16:9

Product Explainer in Motion Graphics

An animated explainer of how your product works, no footage needed.

Upload: Nothing. Your logo as a photo if you want it in the end card.

Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video explaining how [YOUR PRODUCT] works. No footage: animated scenes only. Brand: [BRAND COLORS], thin borders, no shadows. Pick a bold sans and a mono font from assets.

Beats:
0 to 3 s: kinetic title "[HOOK LINE]" with the key word in the accent color.
3 to 7 s: the problem, shown simply: [THE PROBLEM].
7 to 11 s: how [YOUR PRODUCT] solves it, step by step: [THE STEPS].
11 s to the end: end card with the name and "[CALL TO ACTION]".

A whoosh on each transition and a soft click on each step (built-in sound effects). Show me the timeline before you render. Then a 16:9 version of the same timeline.
Fill in Tips
Motion graphics9:16

Audio Podcast Clip With Moving Sound Bars

An audio-only podcast clip with sound bars that move with the voice.

Upload: The episode's audio file and its cover art (a photo or image).

Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC].

- Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip.
- Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR].
- Captions from the speech under the bars: karaoke preset, 4 words per line.
- The show name and episode number as a small label at the top.
Show me the timeline before you render.
Fill in Tips

Motion graphics · 9:16

Narrated App Tour From a Screen Recording

Upload: A screen recording of your app or site, landscape is fine. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 narrated tour of [YOUR PRODUCT] from the screen recording I uploaded. Inspect it first (contact sheets) and pick the moments where [KEY SCREENS] are on screen. Use fit blur so the landscape recording sits in the vertical frame, with slow punch-ins on the part the voice talks about.

Voice-over: make it with audio, [VOICE], this exact script:
"[SCRIPT]"

Captions from the voice track: bold preset, highlight [CAPTION COLOR], bottom third, 2 lines at most.
A whoosh on each section change (built-in sound effects). [MUSIC] under the voice, ducked.
End card for the last 2.5 seconds on [BRAND COLORS]: the logo or the name, and "[CALL TO ACTION]".
Show me the timeline before you render.

Motion graphics · 9:16 and 16:9

Product Explainer in Motion Graphics

Upload: Nothing. Your logo as a photo if you want it in the end card. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video explaining how [YOUR PRODUCT] works. No footage: animated scenes only. Brand: [BRAND COLORS], thin borders, no shadows. Pick a bold sans and a mono font from assets.

Beats:
0 to 3 s: kinetic title "[HOOK LINE]" with the key word in the accent color.
3 to 7 s: the problem, shown simply: [THE PROBLEM].
7 to 11 s: how [YOUR PRODUCT] solves it, step by step: [THE STEPS].
11 s to the end: end card with the name and "[CALL TO ACTION]".

A whoosh on each transition and a soft click on each step (built-in sound effects). Show me the timeline before you render. Then a 16:9 version of the same timeline.

Motion graphics · 9:16

Audio Podcast Clip With Moving Sound Bars

Upload: The episode's audio file and its cover art (a photo or image). Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC].

- Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip.
- Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR].
- Captions from the speech under the bars: karaoke preset, 4 words per line.
- The show name and episode number as a small label at the top.
Show me the timeline before you render.
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