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The craft of the short: the hook, the pace, the cut.
A short video earns the next second every second. These guides cover the hook, how fast to cut, when b-roll helps, and what changes between Reels, Shorts and TikTok.
Every example can be edited with Cut Express from inside Claude, but the advice holds whatever editor you use.
How to make YouTube Shorts from long videos: find the moments worth clipping, reframe to 9:16, caption, cut tight and publish, without rewatching every minute.
How to hook in the first 3 seconds of Reels and Shorts: six openings, the edit behind each, and how to move your best moment to the front without reshooting.
How to repurpose a podcast into Shorts and Reels: find the quotable moments in the transcript, cut each to one idea, frame the speakers, caption and publish.
The best length for Instagram Reels depends on the job: a loop, a tip, a story or a tutorial. How to pick a length for each and cut to it.
Convert horizontal video to vertical 9:16 without cutting off what matters: crop and follow, fit on a background, or stack the frame. When to use each and how.