Ads

Product Ad With a Price Tag and a Stat

A 15-second product ad with a cut-out product, a counter and a price tag.

Pipeline
Motion graphics (vector): everything in a basic edit plus animated titles, charts, screens and tracked objects.
Format
9:16
Upload
Product photos (on any background) and a short clip of the product in use, if you have one.

The prompt

Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected.

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 ad for [YOUR PRODUCT]. Brand: [BRAND COLORS].

- 0 to 2 s: "[HOOK LINE]" slams in over the product clip (or the best photo).
- 2 to 6 s: the product cut out from my photo, floating in the middle on the brand background, slowly turning toward the camera (a small scale and tilt), with a counter rolling up to "[THE STAT]".
- 6 to 10 s: three benefits that tick in one by one as a checklist: [THREE BENEFITS].
- 10 s to the end: a price tag swings in with "[PRICE]" and the text "[CALL TO ACTION]".
Adapt the counter, checklist and price tag recipes from assets. A pop on each tick and a coin sound on the price tag. Upbeat [MUSIC]. Show me the timeline first.

The blanks

[LENGTH IN SECONDS]
How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60.
[YOUR PRODUCT]
The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers".
[BRAND COLORS]
Your colors as hex codes with their roles, for example "background #0B0B0A, accent #FFD23F".
[HOOK LINE]
The first words on screen, the reason to keep watching, in under ten words.
[THE STAT]
One number that proves it, with its label, for example "12,480 orders shipped".
[THREE BENEFITS]
Three short benefits, three or four words each.
[PRICE]
The price as it should read, for example "$29" or "From $9/month".
[CALL TO ACTION]
What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app".
[MUSIC]
A track you uploaded (say its file name), or a mood and genre for the stock music search, like "upbeat lo-fi" or "cinematic, builds slowly".

Tips

  • A photo with the product clearly in the middle cuts out best. Your AI can point at the product if it isn't centered.
  • Use a real number for the stat. If you don't have one, swap the counter for a quote from a customer.

New to prompting video? How to write a good prompt for Cut Express covers the story, the hook, captions, sound, pace and how to iterate with versions.

Paste it in Claude. Get the MP4.

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Basic edit9:16

UGC Ad With Three Hook Versions

A UGC-style ad, then two more versions that change only the hook.

Upload: Your creator clips (talking to camera) and a few product shots.

Make a [LENGTH IN SECONDS]-second 9:16 UGC ad for [YOUR PRODUCT] from my clips, for [AUDIENCE]. Inspect them with a transcript.

Structure: hook (first 2 s), the problem, the product in use (cut to the product shots), the result, the offer "[OFFER]", then "[CALL TO ACTION]" as a text in the last 3 seconds.
- Hook for v1: "[HOOK LINE]" as the first line said and as a big text at the top.
- Jump cuts on the speech, no silences. Punch-ins on the benefit words.
- Captions: pop preset, highlight [CAPTION COLOR]. Clean the voice.
- [LOOK] look, natural skin. Light [MUSIC] ducked under the voice.
Show me the timeline before you render. After v1, make v2 and v3 of the same video with these hooks, changing nothing else: "[HOOK 2]" and "[HOOK 3]".
Fill in Tips
Basic edit9:16

Before and After Ad in Split Screen

A before and after ad with both sides on screen at once.

Upload: A "before" clip or photo and an "after" clip or photo of the same thing.

Make a [LENGTH IN SECONDS]-second before and after ad for [YOUR PRODUCT].

- 0 to 2 s: the "before" clip full frame with "[HOOK LINE]" at the top.
- Then a split screen in rows: before on top, after below, a 10 px white gap, labels "Before" and "After" in the corner of each cell.
- A slow zoom in on the "after" cell's best detail.
- Last 3 s: the "after" full frame, freeze on the last frame, with "[CALL TO ACTION]".
- [LOOK] look on both halves equally (grade the split screen as one picture, so it's honest).
- [MUSIC], a whoosh into the split screen.
Fill in Tips
Motion graphics9:16

Audio Podcast Clip With Moving Sound Bars

An audio-only podcast clip with sound bars that move with the voice.

Upload: The episode's audio file and its cover art (a photo or image).

Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC].

- Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip.
- Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR].
- Captions from the speech under the bars: karaoke preset, 4 words per line.
- The show name and episode number as a small label at the top.
Show me the timeline before you render.
Fill in Tips

Basic edit · 9:16

UGC Ad With Three Hook Versions

Upload: Your creator clips (talking to camera) and a few product shots. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 UGC ad for [YOUR PRODUCT] from my clips, for [AUDIENCE]. Inspect them with a transcript.

Structure: hook (first 2 s), the problem, the product in use (cut to the product shots), the result, the offer "[OFFER]", then "[CALL TO ACTION]" as a text in the last 3 seconds.
- Hook for v1: "[HOOK LINE]" as the first line said and as a big text at the top.
- Jump cuts on the speech, no silences. Punch-ins on the benefit words.
- Captions: pop preset, highlight [CAPTION COLOR]. Clean the voice.
- [LOOK] look, natural skin. Light [MUSIC] ducked under the voice.
Show me the timeline before you render. After v1, make v2 and v3 of the same video with these hooks, changing nothing else: "[HOOK 2]" and "[HOOK 3]".

Basic edit · 9:16

Before and After Ad in Split Screen

Upload: A "before" clip or photo and an "after" clip or photo of the same thing. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second before and after ad for [YOUR PRODUCT].

- 0 to 2 s: the "before" clip full frame with "[HOOK LINE]" at the top.
- Then a split screen in rows: before on top, after below, a 10 px white gap, labels "Before" and "After" in the corner of each cell.
- A slow zoom in on the "after" cell's best detail.
- Last 3 s: the "after" full frame, freeze on the last frame, with "[CALL TO ACTION]".
- [LOOK] look on both halves equally (grade the split screen as one picture, so it's honest).
- [MUSIC], a whoosh into the split screen.

Motion graphics · 9:16

Audio Podcast Clip With Moving Sound Bars

Upload: The episode's audio file and its cover art (a photo or image). Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC].

- Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip.
- Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR].
- Captions from the speech under the bars: karaoke preset, 4 words per line.
- The show name and episode number as a small label at the top.
Show me the timeline before you render.
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