Motion graphics

Directed Motion Piece for a Logo or Launch

A directed animation drawn frame by frame, previewed before it renders.

Pipeline
Motion piece (motion): a directed animation drawn frame by frame, previewed before it renders.
Format
16:9
Upload
Your logo or product images, if the piece uses them.

The prompt

Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected.

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

I want a motion piece: a [LENGTH IN SECONDS]-second [KIND OF PIECE] for [YOUR PRODUCT]. Start with brief and ask me only what's missing.

What I know: it's for [AUDIENCE], it should feel [TONE], the story is [THE STORY IN ONE LINE]. Brand: [BRAND COLORS]. References I like: [REFERENCES].

Follow the motion method: script first for my approval, then the storyboard, then a design board image I approve, then the scenes with previews (show me the contact sheet of each few seconds before moving on). Render only when I say the previews are right, then run the check.

The blanks

[LENGTH IN SECONDS]
How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60.
[KIND OF PIECE]
What it is, for example "logo reveal", "launch film", "feature announcement", "title sequence".
[YOUR PRODUCT]
The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers".
[AUDIENCE]
Who watches it, as precisely as you can, for example "freelance designers who hate invoicing".
[TONE]
How it should feel, in two or three words, for example "calm and confident", "playful", "urgent but friendly".
[THE STORY IN ONE LINE]
What happens from start to end, for example "scattered pieces snap together into the logo".
[BRAND COLORS]
Your colors as hex codes with their roles, for example "background #0B0B0A, accent #FFD23F".
[REFERENCES]
Pieces or styles you like, described in words or as links you can share, or "none".

Tips

  • The brief asks for the story and the length first. Have both ready and the piece starts faster.
  • Approve the design board before any scene is made. Changing colors and type after the scenes exist costs a lot more chat.
  • The project keeps its memory, so a new chat can continue the same piece where you stopped.

New to prompting video? How to write a good prompt for Cut Express covers the story, the hook, captions, sound, pace and how to iterate with versions.

Paste it in Claude. Get the MP4.

7 days free, then $19/mo. Cancel before day 7 and you pay nothing.

Motion graphics9:16

Animated Stats Video From Your Numbers

Your numbers as an animated video with charts, counters and a checklist.

Upload: Nothing. Paste your numbers in the prompt.

Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video about [TOPIC]. Animated scenes only, no footage, built from the assets motion recipes (adapt them, don't copy them as-is). Brand: [BRAND COLORS], thin borders, no shadows. A bold sans for titles, a mono font for labels.

Beats:
- Kinetic title "[HOOK LINE]".
- A bar chart of [YOUR DATA], bars growing one by one with their labels.
- A counter rolling up to [THE BIG NUMBER].
- A checklist ticking three items: [THREE ITEMS].
- End card: "[CALL TO ACTION]".

Sound: a whoosh on each scene change, a pop on each bar and tick (built-in sound effects). Keep every text inside the safe area. Show me the timeline before you render.
Fill in Tips
Motion graphics9:16

Kinetic Text on a Voice-Over

Words that animate in exactly when they're said, over a voice-over.

Upload: Your own voice recording, or nothing (the voice can be made from your script).

Make a [LENGTH IN SECONDS]-second 9:16 kinetic typography video. The voice: [MY RECORDING OR A MADE VOICE]. The script:
"[SCRIPT]"

- Animated scenes only, on [BRAND COLORS]. Big bold type, one short phrase on screen at a time.
- Cue every phrase on the spoken words (words: true), so each one lands on the syllable, not before.
- The words [KEY WORDS] get the accent color and a bigger, harder entrance; the rest slide up softly.
- A subtle whoosh between phrases, an impact on the last key word.
Show me the timeline before you render.
Fill in Tips
Motion graphics9:16

A Product Pinned to Your Hand

A cut-out product that floats above your hand and follows it as you move.

Upload: A clip of you holding your hand out, open palm, and a photo of the product.

In my clip, I hold my [LEFT OR RIGHT] hand out from [START SECOND] to [END SECOND] seconds. Make the product from my photo appear above my palm and follow my hand.

- Cut the product out of the photo (cutout), about a fifth of the frame wide.
- Follow the [LEFT OR RIGHT] hand with a spring, a little above the palm, with a pop in and a soft shadow.
- A sparkle sound effect when it appears.
- Text at the top: "[HOOK LINE]". Captions from my speech, clean preset.
Total about [LENGTH IN SECONDS] seconds. Show me the timeline before you render.
Fill in Tips

Motion graphics · 9:16

Animated Stats Video From Your Numbers

Upload: Nothing. Paste your numbers in the prompt. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video about [TOPIC]. Animated scenes only, no footage, built from the assets motion recipes (adapt them, don't copy them as-is). Brand: [BRAND COLORS], thin borders, no shadows. A bold sans for titles, a mono font for labels.

Beats:
- Kinetic title "[HOOK LINE]".
- A bar chart of [YOUR DATA], bars growing one by one with their labels.
- A counter rolling up to [THE BIG NUMBER].
- A checklist ticking three items: [THREE ITEMS].
- End card: "[CALL TO ACTION]".

Sound: a whoosh on each scene change, a pop on each bar and tick (built-in sound effects). Keep every text inside the safe area. Show me the timeline before you render.

Motion graphics · 9:16

Kinetic Text on a Voice-Over

Upload: Your own voice recording, or nothing (the voice can be made from your script). Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

Make a [LENGTH IN SECONDS]-second 9:16 kinetic typography video. The voice: [MY RECORDING OR A MADE VOICE]. The script:
"[SCRIPT]"

- Animated scenes only, on [BRAND COLORS]. Big bold type, one short phrase on screen at a time.
- Cue every phrase on the spoken words (words: true), so each one lands on the syllable, not before.
- The words [KEY WORDS] get the accent color and a bigger, harder entrance; the rest slide up softly.
- A subtle whoosh between phrases, an impact on the last key word.
Show me the timeline before you render.

Motion graphics · 9:16

A Product Pinned to Your Hand

Upload: A clip of you holding your hand out, open palm, and a photo of the product. Blanks explained and tips

Fill in

Empty fields stay as [brackets] in the copy.

Prompt

In my clip, I hold my [LEFT OR RIGHT] hand out from [START SECOND] to [END SECOND] seconds. Make the product from my photo appear above my palm and follow my hand.

- Cut the product out of the photo (cutout), about a fifth of the frame wide.
- Follow the [LEFT OR RIGHT] hand with a spring, a little above the palm, with a pop in and a soft shadow.
- A sparkle sound effect when it appears.
- Text at the top: "[HOOK LINE]". Captions from my speech, clean preset.
Total about [LENGTH IN SECONDS] seconds. Show me the timeline before you render.
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