# Product Explainer in Motion Graphics > An animated explainer of how your product works, no footage needed. A ready prompt for Claude or ChatGPT: fill the blanks, Cut Express renders the video. Canonical: https://cut.express/prompts/product-explainer-motion-graphics [Product and app demos](https://cut.express/prompts#product-and-app-demos) An animated explainer of how your product works, no footage needed. - **Pipeline**: Motion graphics (vector): everything in a basic edit plus animated titles, charts, screens and tracked objects. - **Format**: 9:16 and 16:9 - **Upload**: Nothing. Your logo as a photo if you want it in the end card. ## The prompt Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected. Prompt ``` Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video explaining how [YOUR PRODUCT] works. No footage: animated scenes only. Brand: [BRAND COLORS], thin borders, no shadows. Pick a bold sans and a mono font from assets. Beats: 0 to 3 s: kinetic title "[HOOK LINE]" with the key word in the accent color. 3 to 7 s: the problem, shown simply: [THE PROBLEM]. 7 to 11 s: how [YOUR PRODUCT] solves it, step by step: [THE STEPS]. 11 s to the end: end card with the name and "[CALL TO ACTION]". A whoosh on each transition and a soft click on each step (built-in sound effects). Show me the timeline before you render. Then a 16:9 version of the same timeline. ``` ## The blanks - **[LENGTH IN SECONDS]**: How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60. - **[YOUR PRODUCT]**: The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers". - **[BRAND COLORS]**: Your colors as hex codes with their roles, for example "background #0B0B0A, accent #FFD23F". - **[HOOK LINE]**: The first words on screen, the reason to keep watching, in under ten words. - **[THE PROBLEM]**: What the viewer struggles with, in one sentence. - **[THE STEPS]**: Two to four steps of how it works, in a few words each. - **[CALL TO ACTION]**: What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app". ## Tips - Give the beats with seconds; your AI keeps them, and changing one beat later is one sentence. - Ask for the recipes in assets (charts, counters, checklists, end cards) to be adapted, not copied as they are. New to prompting video? [How to write a good prompt for Cut Express](https://cut.express/prompts/guide) covers the story, the hook, captions, sound, pace and how to iterate with versions. ## The real render behind this prompt This prompt was written from one we used to make a video for this site. Here is that video and the exact prompt that made it. ### The exact prompt ``` Make a 15-second 9:16 motion graphics video explaining how Cut Express works. No footage: build it with animated scenes only (render's advanced edit, HTML + CSS + GSAP). Brand: dark background #0B0B0A, Cut yellow #FFD23F for highlights, Playhead violet #9D8CFF for the signal color, thin borders, no shadows, no emoji. Pick a bold sans and a mono font from assets. Beats: 0–3 s: kinetic title "Edit videos by chatting." with "chatting" in yellow. 3–7 s: a chat bubble types "cut my 3 clips into a 30s reel. hook first, bold captions, warm look". 7–11 s: three clip thumbnails (simple vector rectangles) slide into a timeline with video, text, captions and sound tracks; a violet playhead sweeps across. 11–15 s: the timeline collapses into a vertical phone frame labelled "MP4 · 9:16"; end card with the cut.express wordmark and "7 days free". Add a whoosh on each transition and a soft click when the bubble finishes typing (built-in sfx). Show me the timeline before you render. ``` ## Paste it in Claude. Get the MP4. [Start your 7-day free trial](https://cut.express/#pricing) [Or get the Mac app](https://cut.express/#desktop) 7 days free, then $19/mo. Cancel before day 7 and you pay nothing. Related prompts [All 35 prompts](https://cut.express/prompts) Motion graphics9:16 ### [Narrated App Tour From a Screen Recording](https://cut.express/prompts/narrated-app-tour) A narrated vertical tour of your app from one screen recording. Upload: A screen recording of your app or site, landscape is fine. ``` Make a [LENGTH IN SECONDS]-second 9:16 narrated tour of [YOUR PRODUCT] from the screen recording I uploaded. Inspect it first (contact sheets) and pick the moments where [KEY SCREENS] are on screen. Use fit blur so the landscape recording sits in the vertical frame, with slow punch-ins on the part the voice talks about. Voice-over: make it with audio, [VOICE], this exact script: "[SCRIPT]" Captions from the voice track: bold preset, highlight [CAPTION COLOR], bottom third, 2 lines at most. A whoosh on each section change (built-in sound effects). [MUSIC] under the voice, ducked. End card for the last 2.5 seconds on [BRAND COLORS]: the logo or the name, and "[CALL TO ACTION]". Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/narrated-app-tour#fill) [Tips](https://cut.express/prompts/narrated-app-tour) Motion graphics9:16 ### [Your App on a Screen in Your Footage](https://cut.express/prompts/app-on-a-real-screen) Your app's screen recording placed on the laptop or phone in a real clip. Upload: A clip with a laptop, monitor or phone in it, and a screen recording of your app. ``` I uploaded a clip of [THE SCREEN IN THE CLIP] and a screen recording of [YOUR PRODUCT]. Put the recording on that screen. - Inspect the clip with screen: true at the second the scene starts, check the four corners against the grid and fix them if they're off. - The screen recording plays on that screen, warped into its corners, with a soft glow (about 0.3) on what's around it. - Scene 1 (3 s): the clip with the app on the screen. Scene 2 (4 s): the screen recording itself, full frame, with a punch-in on [THE FEATURE TO SHOW]. - Text at the top in scene 1: "[HOOK LINE]". - A soft click sound when the punch-in lands. Total length about [LENGTH IN SECONDS] seconds. Show me the corners and the timeline before you render. ``` [Fill in](https://cut.express/prompts/app-on-a-real-screen#fill) [Tips](https://cut.express/prompts/app-on-a-real-screen) Motion graphics9:16 ### [Audio Podcast Clip With Moving Sound Bars](https://cut.express/prompts/podcast-audiogram-sound-bars) An audio-only podcast clip with sound bars that move with the voice. Upload: The episode's audio file and its cover art (a photo or image). ``` Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC]. - Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip. - Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR]. - Captions from the speech under the bars: karaoke preset, 4 words per line. - The show name and episode number as a small label at the top. Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/podcast-audiogram-sound-bars#fill) [Tips](https://cut.express/prompts/podcast-audiogram-sound-bars)