# Product Ad With a Price Tag and a Stat > A 15-second product ad with a cut-out product, a counter and a price tag. A ready prompt for Claude or ChatGPT: fill the blanks, Cut Express renders the video. Canonical: https://cut.express/prompts/product-ad-price-tag [Ads](https://cut.express/prompts#ads) A 15-second product ad with a cut-out product, a counter and a price tag. - **Pipeline**: Motion graphics (vector): everything in a basic edit plus animated titles, charts, screens and tracked objects. - **Format**: 9:16 - **Upload**: Product photos (on any background) and a short clip of the product in use, if you have one. ## The prompt Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected. Prompt ``` Make a [LENGTH IN SECONDS]-second 9:16 ad for [YOUR PRODUCT]. Brand: [BRAND COLORS]. - 0 to 2 s: "[HOOK LINE]" slams in over the product clip (or the best photo). - 2 to 6 s: the product cut out from my photo, floating in the middle on the brand background, slowly turning toward the camera (a small scale and tilt), with a counter rolling up to "[THE STAT]". - 6 to 10 s: three benefits that tick in one by one as a checklist: [THREE BENEFITS]. - 10 s to the end: a price tag swings in with "[PRICE]" and the text "[CALL TO ACTION]". Adapt the counter, checklist and price tag recipes from assets. A pop on each tick and a coin sound on the price tag. Upbeat [MUSIC]. Show me the timeline first. ``` ## The blanks - **[LENGTH IN SECONDS]**: How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60. - **[YOUR PRODUCT]**: The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers". - **[BRAND COLORS]**: Your colors as hex codes with their roles, for example "background #0B0B0A, accent #FFD23F". - **[HOOK LINE]**: The first words on screen, the reason to keep watching, in under ten words. - **[THE STAT]**: One number that proves it, with its label, for example "12,480 orders shipped". - **[THREE BENEFITS]**: Three short benefits, three or four words each. - **[PRICE]**: The price as it should read, for example "$29" or "From $9/month". - **[CALL TO ACTION]**: What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app". - **[MUSIC]**: A track you uploaded (say its file name), or a mood and genre for the stock music search, like "upbeat lo-fi" or "cinematic, builds slowly". ## Tips - A photo with the product clearly in the middle cuts out best. Your AI can point at the product if it isn't centered. - Use a real number for the stat. If you don't have one, swap the counter for a quote from a customer. New to prompting video? [How to write a good prompt for Cut Express](https://cut.express/prompts/guide) covers the story, the hook, captions, sound, pace and how to iterate with versions. ## Paste it in Claude. Get the MP4. [Start your 7-day free trial](https://cut.express/#pricing) [Or get the Mac app](https://cut.express/#desktop) 7 days free, then $19/mo. Cancel before day 7 and you pay nothing. Related prompts [All 35 prompts](https://cut.express/prompts) Basic edit9:16 ### [UGC Ad With Three Hook Versions](https://cut.express/prompts/ugc-ad-hook-versions) A UGC-style ad, then two more versions that change only the hook. Upload: Your creator clips (talking to camera) and a few product shots. ``` Make a [LENGTH IN SECONDS]-second 9:16 UGC ad for [YOUR PRODUCT] from my clips, for [AUDIENCE]. Inspect them with a transcript. Structure: hook (first 2 s), the problem, the product in use (cut to the product shots), the result, the offer "[OFFER]", then "[CALL TO ACTION]" as a text in the last 3 seconds. - Hook for v1: "[HOOK LINE]" as the first line said and as a big text at the top. - Jump cuts on the speech, no silences. Punch-ins on the benefit words. - Captions: pop preset, highlight [CAPTION COLOR]. Clean the voice. - [LOOK] look, natural skin. Light [MUSIC] ducked under the voice. Show me the timeline before you render. After v1, make v2 and v3 of the same video with these hooks, changing nothing else: "[HOOK 2]" and "[HOOK 3]". ``` [Fill in](https://cut.express/prompts/ugc-ad-hook-versions#fill) [Tips](https://cut.express/prompts/ugc-ad-hook-versions) Basic edit9:16 ### [Before and After Ad in Split Screen](https://cut.express/prompts/before-and-after-ad) A before and after ad with both sides on screen at once. Upload: A "before" clip or photo and an "after" clip or photo of the same thing. ``` Make a [LENGTH IN SECONDS]-second before and after ad for [YOUR PRODUCT]. - 0 to 2 s: the "before" clip full frame with "[HOOK LINE]" at the top. - Then a split screen in rows: before on top, after below, a 10 px white gap, labels "Before" and "After" in the corner of each cell. - A slow zoom in on the "after" cell's best detail. - Last 3 s: the "after" full frame, freeze on the last frame, with "[CALL TO ACTION]". - [LOOK] look on both halves equally (grade the split screen as one picture, so it's honest). - [MUSIC], a whoosh into the split screen. ``` [Fill in](https://cut.express/prompts/before-and-after-ad#fill) [Tips](https://cut.express/prompts/before-and-after-ad) Motion graphics9:16 ### [Audio Podcast Clip With Moving Sound Bars](https://cut.express/prompts/podcast-audiogram-sound-bars) An audio-only podcast clip with sound bars that move with the voice. Upload: The episode's audio file and its cover art (a photo or image). ``` Make a [LENGTH IN SECONDS]-second clip from my podcast audio, [SHOW NAME]. Inspect the audio with a transcript and pick the line that works best on its own about [TOPIC]. - Picture: my cover art large in the top half on a [BACKGROUND COLOR] background, a slow zoom in over the whole clip. - Under it, a motion graphic of 24 sound bars that follow the real voice (levels from the mix), in [CAPTION COLOR]. - Captions from the speech under the bars: karaoke preset, 4 words per line. - The show name and episode number as a small label at the top. Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/podcast-audiogram-sound-bars#fill) [Tips](https://cut.express/prompts/podcast-audiogram-sound-bars)