# Directed Motion Piece for a Logo or Launch > A directed animation drawn frame by frame, previewed before it renders. A ready prompt for Claude or ChatGPT: fill the blanks, Cut Express renders the video. Canonical: https://cut.express/prompts/directed-motion-piece [Motion graphics](https://cut.express/prompts#motion-graphics) A directed animation drawn frame by frame, previewed before it renders. - **Pipeline**: Motion piece (motion): a directed animation drawn frame by frame, previewed before it renders. - **Format**: 16:9 - **Upload**: Your logo or product images, if the piece uses them. ## The prompt Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected. Prompt ``` I want a motion piece: a [LENGTH IN SECONDS]-second [KIND OF PIECE] for [YOUR PRODUCT]. Start with brief and ask me only what's missing. What I know: it's for [AUDIENCE], it should feel [TONE], the story is [THE STORY IN ONE LINE]. Brand: [BRAND COLORS]. References I like: [REFERENCES]. Follow the motion method: script first for my approval, then the storyboard, then a design board image I approve, then the scenes with previews (show me the contact sheet of each few seconds before moving on). Render only when I say the previews are right, then run the check. ``` ## The blanks - **[LENGTH IN SECONDS]**: How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60. - **[KIND OF PIECE]**: What it is, for example "logo reveal", "launch film", "feature announcement", "title sequence". - **[YOUR PRODUCT]**: The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers". - **[AUDIENCE]**: Who watches it, as precisely as you can, for example "freelance designers who hate invoicing". - **[TONE]**: How it should feel, in two or three words, for example "calm and confident", "playful", "urgent but friendly". - **[THE STORY IN ONE LINE]**: What happens from start to end, for example "scattered pieces snap together into the logo". - **[BRAND COLORS]**: Your colors as hex codes with their roles, for example "background #0B0B0A, accent #FFD23F". - **[REFERENCES]**: Pieces or styles you like, described in words or as links you can share, or "none". ## Tips - The brief asks for the story and the length first. Have both ready and the piece starts faster. - Approve the design board before any scene is made. Changing colors and type after the scenes exist costs a lot more chat. - The project keeps its memory, so a new chat can continue the same piece where you stopped. New to prompting video? [How to write a good prompt for Cut Express](https://cut.express/prompts/guide) covers the story, the hook, captions, sound, pace and how to iterate with versions. ## Paste it in Claude. Get the MP4. [Start your 7-day free trial](https://cut.express/#pricing) [Or get the Mac app](https://cut.express/#desktop) 7 days free, then $19/mo. Cancel before day 7 and you pay nothing. Related prompts [All 35 prompts](https://cut.express/prompts) Motion graphics9:16 ### [Animated Stats Video From Your Numbers](https://cut.express/prompts/animated-stats-video) Your numbers as an animated video with charts, counters and a checklist. Upload: Nothing. Paste your numbers in the prompt. ``` Make a [LENGTH IN SECONDS]-second 9:16 motion graphics video about [TOPIC]. Animated scenes only, no footage, built from the assets motion recipes (adapt them, don't copy them as-is). Brand: [BRAND COLORS], thin borders, no shadows. A bold sans for titles, a mono font for labels. Beats: - Kinetic title "[HOOK LINE]". - A bar chart of [YOUR DATA], bars growing one by one with their labels. - A counter rolling up to [THE BIG NUMBER]. - A checklist ticking three items: [THREE ITEMS]. - End card: "[CALL TO ACTION]". Sound: a whoosh on each scene change, a pop on each bar and tick (built-in sound effects). Keep every text inside the safe area. Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/animated-stats-video#fill) [Tips](https://cut.express/prompts/animated-stats-video) Motion graphics9:16 ### [Kinetic Text on a Voice-Over](https://cut.express/prompts/kinetic-text-voice-over) Words that animate in exactly when they're said, over a voice-over. Upload: Your own voice recording, or nothing (the voice can be made from your script). ``` Make a [LENGTH IN SECONDS]-second 9:16 kinetic typography video. The voice: [MY RECORDING OR A MADE VOICE]. The script: "[SCRIPT]" - Animated scenes only, on [BRAND COLORS]. Big bold type, one short phrase on screen at a time. - Cue every phrase on the spoken words (words: true), so each one lands on the syllable, not before. - The words [KEY WORDS] get the accent color and a bigger, harder entrance; the rest slide up softly. - A subtle whoosh between phrases, an impact on the last key word. Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/kinetic-text-voice-over#fill) [Tips](https://cut.express/prompts/kinetic-text-voice-over) Motion graphics9:16 ### [A Product Pinned to Your Hand](https://cut.express/prompts/object-pinned-to-hand) A cut-out product that floats above your hand and follows it as you move. Upload: A clip of you holding your hand out, open palm, and a photo of the product. ``` In my clip, I hold my [LEFT OR RIGHT] hand out from [START SECOND] to [END SECOND] seconds. Make the product from my photo appear above my palm and follow my hand. - Cut the product out of the photo (cutout), about a fifth of the frame wide. - Follow the [LEFT OR RIGHT] hand with a spring, a little above the palm, with a pop in and a soft shadow. - A sparkle sound effect when it appears. - Text at the top: "[HOOK LINE]". Captions from my speech, clean preset. Total about [LENGTH IN SECONDS] seconds. Show me the timeline before you render. ``` [Fill in](https://cut.express/prompts/object-pinned-to-hand#fill) [Tips](https://cut.express/prompts/object-pinned-to-hand)