# Before and After Ad in Split Screen > A before and after ad with both sides on screen at once. A ready prompt for Claude or ChatGPT: fill the blanks, Cut Express renders the video. Canonical: https://cut.express/prompts/before-and-after-ad [Ads](https://cut.express/prompts#ads) A before and after ad with both sides on screen at once. - **Pipeline**: Basic edit (cut): cuts, captions, looks, speed, split screens, stock, voices and music. - **Format**: 9:16 - **Upload**: A "before" clip or photo and an "after" clip or photo of the same thing. ## The prompt Type your own words into the fields: the [BLANKS] fill in as you go. Copy it and send it to Claude or ChatGPT with Cut Express connected. Prompt ``` Make a [LENGTH IN SECONDS]-second before and after ad for [YOUR PRODUCT]. - 0 to 2 s: the "before" clip full frame with "[HOOK LINE]" at the top. - Then a split screen in rows: before on top, after below, a 10 px white gap, labels "Before" and "After" in the corner of each cell. - A slow zoom in on the "after" cell's best detail. - Last 3 s: the "after" full frame, freeze on the last frame, with "[CALL TO ACTION]". - [LOOK] look on both halves equally (grade the split screen as one picture, so it's honest). - [MUSIC], a whoosh into the split screen. ``` ## The blanks - **[LENGTH IN SECONDS]**: How long the finished video runs, as a number of seconds. Reels and Shorts hold best between 15 and 60. - **[YOUR PRODUCT]**: The product's name and what it does in one line, for example "Lumen, a budgeting app for freelancers". - **[HOOK LINE]**: The first words on screen, the reason to keep watching, in under ten words. - **[CALL TO ACTION]**: What the viewer should do at the end, in the words to show, for example "Try it free at lumen.app". - **[LOOK]**: The color look by mood, for example "warm and soft", "teal and orange", "crisp and bright", "black and white", "film". - **[MUSIC]**: A track you uploaded (say its file name), or a mood and genre for the stock music search, like "upbeat lo-fi" or "cinematic, builds slowly". ## Tips - Shoot before and after from the same angle and distance; the split screen makes any difference in framing obvious. - Keep the same look on both sides. A warmer "after" reads as a filter, not a result. New to prompting video? [How to write a good prompt for Cut Express](https://cut.express/prompts/guide) covers the story, the hook, captions, sound, pace and how to iterate with versions. ## Paste it in Claude. Get the MP4. [Start your 7-day free trial](https://cut.express/#pricing) [Or get the Mac app](https://cut.express/#desktop) 7 days free, then $19/mo. Cancel before day 7 and you pay nothing. Related prompts [All 35 prompts](https://cut.express/prompts) Basic edit9:16 ### [UGC Ad With Three Hook Versions](https://cut.express/prompts/ugc-ad-hook-versions) A UGC-style ad, then two more versions that change only the hook. Upload: Your creator clips (talking to camera) and a few product shots. ``` Make a [LENGTH IN SECONDS]-second 9:16 UGC ad for [YOUR PRODUCT] from my clips, for [AUDIENCE]. Inspect them with a transcript. Structure: hook (first 2 s), the problem, the product in use (cut to the product shots), the result, the offer "[OFFER]", then "[CALL TO ACTION]" as a text in the last 3 seconds. - Hook for v1: "[HOOK LINE]" as the first line said and as a big text at the top. - Jump cuts on the speech, no silences. Punch-ins on the benefit words. - Captions: pop preset, highlight [CAPTION COLOR]. Clean the voice. - [LOOK] look, natural skin. Light [MUSIC] ducked under the voice. Show me the timeline before you render. After v1, make v2 and v3 of the same video with these hooks, changing nothing else: "[HOOK 2]" and "[HOOK 3]". ``` [Fill in](https://cut.express/prompts/ugc-ad-hook-versions#fill) [Tips](https://cut.express/prompts/ugc-ad-hook-versions) Motion graphics9:16 ### [Product Ad With a Price Tag and a Stat](https://cut.express/prompts/product-ad-price-tag) A 15-second product ad with a cut-out product, a counter and a price tag. Upload: Product photos (on any background) and a short clip of the product in use, if you have one. ``` Make a [LENGTH IN SECONDS]-second 9:16 ad for [YOUR PRODUCT]. Brand: [BRAND COLORS]. - 0 to 2 s: "[HOOK LINE]" slams in over the product clip (or the best photo). - 2 to 6 s: the product cut out from my photo, floating in the middle on the brand background, slowly turning toward the camera (a small scale and tilt), with a counter rolling up to "[THE STAT]". - 6 to 10 s: three benefits that tick in one by one as a checklist: [THREE BENEFITS]. - 10 s to the end: a price tag swings in with "[PRICE]" and the text "[CALL TO ACTION]". Adapt the counter, checklist and price tag recipes from assets. A pop on each tick and a coin sound on the price tag. Upbeat [MUSIC]. Show me the timeline first. ``` [Fill in](https://cut.express/prompts/product-ad-price-tag#fill) [Tips](https://cut.express/prompts/product-ad-price-tag) Basic edit9:16 ### [Shorts From One Long Video](https://cut.express/prompts/shorts-from-a-long-video) Several vertical Shorts cut from one long video, each with captions. Upload: One long video with speech (a podcast, a talk, a stream, a course lesson). ``` I uploaded [LONG VIDEO], about [TOPIC]. Inspect it with moments and a transcript, then find the [NUMBER OF CLIPS] strongest moments that make sense on their own, each about [LENGTH IN SECONDS] seconds. Before you render, list them for me: the in and out times, the first line said and why it works as a hook. Wait for my pick. For each one I pick: - Start on the hook line, no warm-up. Cut the silences and the false starts on the speech. - 9:16, cover crop kept on the speaker's face. A slow punch-in on the key sentence. - Captions from the speech: bold preset, 3 words per line, the key word in [CAPTION COLOR], bottom third. - Clean the voice (denoise and enhance). No music unless I ask. Render each as its own video titled "[SERIES NAME] 1", "2", and so on. ``` [Fill in](https://cut.express/prompts/shorts-from-a-long-video#fill) [Tips](https://cut.express/prompts/shorts-from-a-long-video)